Memo EsparzaWorkProjectsEmail me
Type scale specimen: display, heading and body styles in Instrument Sans and Space Mono, each labelled with its size, line height and letter spacing
A nine-tile brand board on black: the wordmark plain and again on a clearspace grid, a statistics panel over a blurred cityscape, tablet and phone screen mockups, the monogram over a night skyline edged with a dotted halftone, a device trio, and a type specimen sheet of heading and body specs
Two construction diagrams of a Pf monogram on a measurement grid: the mark alone with its clearspace marked minus 1X and 9X, and the same mark locked up above a single word inside a rounded tile
A wordmark in dark navy on white, its central letter drawn as a looping cyan-to-teal script glyph, with a smaller second word set beneath the tail, framed above and below by drifting bands of tilted blue squares
A monogram of a capital P and a looping script f in dark navy, over a heavily blurred meeting-room photograph, with drifting bands of tilted blue squares in two opposite corners
A portrait poster split vertically: a cyan to violet gradient panel carrying a white headline and the stacked logo lockup, beside an overhead photograph of pedestrians on a wide zebra crossing overlaid with translucent brand circles
Brand board on navy: Satoshi and Bricolage Grotesque specimens, pale blue, deep blue and orange swatches, the logo set over a rock landscape, and a numbered list of sectors
A curved LED wall in a dark warehouse reading 'Financial advisory for the innovation economy' over a mountain photograph, with folding chairs set out in front
A letterhead and a folder printed with an orange and navy abstract, leaning against a concrete block in a dark studio
A laptop on dark upholstery showing a capabilities page — fractional CFO, CFO coaching, capital markets, business development — over a photograph of rock and orange foliage
A phone lying on grey concrete in slatted daylight, showing the site's hero over a dark marbled image
Two letterhead layouts on black, one portrait and one landscape, each with a serif wordmark, a rising arrow glyph and a faint layout grid above a footer of partner names and offices, layered over a card printed with an abstract aerial landscape in orange, cream and navy
A rounded white tile carrying a muffin icon, knocked out of a dense cyan field of ASCII-like marks on navy
A sheet of sticker designs on near-black: rounded cards in cyan, mint, pink, cream and navy, each pairing a squared cupcake mark with a wordmark, a monospaced blurb, a grid of small marks or an ASCII-rendered portrait, plus tabs reading Score 9.9 out of 10 and Know your customer with Know struck through
A white rounded tile carrying a cupcake mark, centred on a field of mint ASCII characters that build a portrait out of arrows, hashes and slashes on dark green
A phone standing on a grey rock outcrop against near-black, its screen a numbered step about reaching many data sources through one platform, over a grid of provider logos ringing a purple app mark, the address bar reading moffin.com
Moffin Problem
Unicorn Studio scene
Three hoardings on a street wall beneath an overpass: a wide cream panel reading 'Fuel Your Business Growth with Fast, Flexible Capital', then a navy and a white panel carrying portraits masked into a hexagonal starburst mark
Chips
A cream sheet with a serif headline and two lines about an intelligence layer that learns and an agent layer that acts, above a wide grainy gradient band in blue, orange and red: document cards at the left, a circular lens holding a black S monogram at the centre, a figure in headphones at the right